Are you tired of endlessly scrolling through countless email marketing resources on the internet, only to find outdated and ill-informed advice?
Look no further! On our site you will find reliable and relevant information is crucial for the success of your campaigns. But with so many options out there, it can be overwhelming. That's why we've curated a list of top-notch resources and marketing tools to help you take your email game to the next level. Say goodbye to endless searching and hello to effective and efficient email marketing.
Are you tired of spending hours scouring the internet for reliable email resources?
Look no further! We've done the work for you by selecting free resources that cover everything from email templates and design tools to copywriting and research. With our carefully curated list divided into easy-to-navigate categories such as Blogs, Communities, Podcasts, and Courses, you can quickly find the information you need to take your email game to the next level. Say goodbye to endless searching and hello to a smoother, more efficient journey. Click on the category of your choice and start exploring now!
Looking for the best email marketing resources to help take your campaigns to the next level? Look no further! We've curated a comprehensive list of top-tier blogs and websites that cover everything from email tips and tricks to design and automation.
Vertical Response Blog offers articles divided into sections based on your level of expertise, while MarketingProfs provides a range of resources, including master classes, podcasts, video tutorials, and webinars. HubSpot's ever-growing collection of over 300 case studies is well worth your time, and Email on Acid focuses on the correct usage of scripts in emails.
EDMDesigner walks you through the process of adding responsive layouts to emails, and EmailMonday contains a wealth of practical email marketing tips and strategies explained in the tiniest detail by email marketing consultant Jordie van Rijn. Litmus provides advanced tips on HTML and CSS, and The Big Book of Ecommerce Marketing offers a comprehensive five-part guide to brand growth with email and SMS by Drip.
Selzy offers a friendly and approachable approach to email marketing, providing step-by-step guides and how-tos without any confusing industry jargon. Really Good Emails delivers conversational videos and attention-worthy industry updates every Friday, while Mailchimp's well-designed blog features numerous "how-to" pieces of content for veterans and newcomers alike.
Campaign Monitor's content is both varied and engaging, offering everything from email marketing strategies to social media insights in multiple formats, including infographics, videos, and webinars. GetResponse produces content on a variety of topics, including landing page design and chatbots, and provides handy cheat sheets, presentations, and reports keeping you up-to-date with the latest trends.
GetResponse –– it’s not a blog completely focused on email marketing best practices: they produce content on different topics like landing page design, chatbots, etc. They also prepare handy cheat sheets, presentations, and reports keeping you updated with the latest industry trends.
Mailchimp –– a well-designed blog with numerous “how-to” pieces of content. A wide range of how-to articles on starting, running, and marketing your business from the veterans of email marketing.
Really Good Emails –– email marketing articles to help you and your business show off your best to the world. Every Friday they publish conversational videos with top email marketing people or attention-worthy industry updates.
If your are lLooking for a community to connect with other email marketing professionals?
Look no further!
Here are some fantastic resources to help you network, get answers to your questions, and stay up to date with the latest trends in the industry.
Join the Email Geeks Slack community, where marketers, designers, and developers come together to talk shop. Or, if you're a woman in the email marketing niche, check out
Women of Email , a professional network promoting leadership among women. With a no-stupid-questions policy, you can feel comfortable sharing your thoughts and chatting with like-minded people. And if you're a course creator or coach, join
The Email Marketing Show Community on Facebook to get practical tips from professionals on building a value-driven email marketing strategy.
For discussions on various email topics, check out the Email Marketing discussion on Reddit .
And if you have a question about email design or coding, or need a template or snippet, Litmus community is the place to be. With these resources at your fingertips, you'll have everything you need to become an email marketing pro!
In this list, you'll find a variety of design tools that have been selected for their intuitive interfaces, which make them incredibly user-friendly and accessible for anyone, regardless of their design experience. These tools will help you create stunning graphics and visuals for your email campaigns with ease.
But that's not all – we've also included free photo stocks and sources of icons, allowing you to add professional-quality imagery to your emails without breaking the bank. Plus, for those who want to add a touch of animation to their emails, we've included some of the best GIF makers on the market. With these tools at your disposal, you'll be able to create eye-catching emails that grab your subscribers' attention and make a lasting impact.
Visual Studio Code — a simple and convenient way to edit email code.
Pexels — free stock photos, royalty-free images & videos shared by creators.
Giphy — find the GIFs, clips, and stickers that make your emails outstanding.
Emojipedia — database with emojis on various platforms and thematic collections collection
Tabler Icons — free and open source with SVG icons.
TinyPNG — uses smart lossy compression techniques to reduce the file size of your WEBP, JPEG and PNG files.
Email List Cleaning
Email list cleaning, also known as email verification or email validation, is the process of removing invalid, inactive, or unengaged email addresses from your email list.
Cleaning your email list is important for several reasons. First, it helps you maintain good email deliverability rates. When you send emails to invalid or inactive email addresses, you increase the likelihood of your emails being marked as spam, which can damage your sender reputation and hurt your overall email deliverability. By removing these addresses, you can improve the quality of your email list and increase the chances of your emails being delivered to your subscribers' inboxes.
Second, email list cleaning can help you save money. Most email service providers charge based on the number of subscribers on your email list. By removing invalid and unengaged subscribers, you can reduce your email marketing costs and improve your return on investment.
Third, a clean email list can improve your email marketing metrics. When you send emails to engaged and active subscribers, you are more likely to get higher open and click-through rates, which can lead to more conversions and sales.
In summary, email list cleaning is a crucial process that helps you maintain good email deliverability rates, reduce your email marketing costs, and improve your email marketing metrics.
Pabbly — This email verification service offers a slow-speed email verification process with fewer false positives and unknown addresses. It provides a detailed report of your email list quality, including the number of valid, invalid, and unknown email addresses.
Email Checker — This is a simple tool that allows you to check whether an email address is valid and exists. It can be useful for quickly verifying a small number of email addresses.
NeverBounce — This service offers real-time email verification and email cleaning to identify invalid and non-existent email addresses. It helps you avoid bouncing emails and improves your deliverability rates.
Email SUBJECT LINE TESTING
Subject lines play a crucial role in the success of email marketing campaigns. They are the first thing that recipients see when they receive an email, and their quality can have a significant impact on whether or not the email is opened and read. As a result, optimizing subject lines for maximum engagement is a top priority for email marketers.
To achieve this goal, email marketers can use various tools that analyze and provide feedback on subject lines. These tools typically use sophisticated algorithms and machine learning techniques to assess the effectiveness of subject lines based on factors such as length, language, tone, and emotiveness. By leveraging these tools, marketers can gain valuable insights into what subject lines are more likely to result in higher open rates, clicks, and conversions.
Overall, subject line optimization tools can help email marketers create more effective and compelling subject lines, which can ultimately lead to more successful email campaigns and better ROI.
SubjectLine — a free rating tool that analyzes your subject line and provides you with a score and feedback on how to improve it.
Email Subject Line Grader — Email Subject Line Grader is another useful tool that provides a simple and easy way to test your email subject lines, providing you with insights on the length, sentiment, and readability of your subject lines.
Headline Analyzer — a another tool that can help you craft compelling subject lines by evaluating the overall quality of your headline and its potential to drive traffic and shares.
Email Previews
Email preview tools allow you to see how your email will look on different devices, email clients, and inboxes before you send it out to your subscribers. By using these tools, you can catch any formatting errors, broken links, or other issues that may affect the user experience, and make the necessary adjustments to ensure your email looks great and functions properly for all your subscribers. This can ultimately improve your email open rates, click-through rates, and overall engagement.
Litmus PutsMail — Litmus PutsMail let you test your HTML emails before sending them using this service..
Email On Acid — an email pre-deployment checklist and a configurable part of your email marketing campaign.
Preview My Email — preview your email before sending the campaign and increase click rates.
Email Previews
Email preview tools allow you to see how your email will look on different devices, email clients, and inboxes before you send it out to your subscribers. By using these tools, you can catch any formatting errors, broken links, or other issues that may affect the user experience, and make the necessary adjustments to ensure your email looks great and functions properly for all your subscribers. This can ultimately improve your email open rates, click-through rates, and overall engagement.
Litmus PutsMail — Litmus PutsMail let you test your HTML emails before sending them using this service..
Email On Acid — an email pre-deployment checklist and a configurable part of your email marketing campaign.
Preview My Email — preview your email before sending the campaign and increase click rates.
SPAM SCORES FOR EMAIL SENDER
Sender and spam scores are important in email marketing because they determine whether or not an email message will be delivered to a recipient's inbox or end up in their spam folder.
The sender score is a reputation score assigned to a sender's email address or IP address based on their sending behavior, such as the volume of emails sent, bounce rates, and spam complaints. A high sender score indicates that the sender is trustworthy and has a good reputation, which increases the likelihood of their email being delivered to the recipient's inbox.
On the other hand, the spam score is a measure of the likelihood of an email being classified as spam. Spam scores are based on various factors, such as the content of the email, the use of spam trigger words, and the sending behavior of the sender. A high spam score increases the likelihood of the email being filtered out and not delivered to the recipient's inbox.
Therefore, it is crucial for email marketers to monitor their sender and spam scores and take appropriate actions to improve them. This includes implementing best practices in email marketing, such as avoiding spam trigger words, maintaining a clean email list, and providing valuable content to subscribers. By maintaining good sender and spam scores, email marketers can ensure that their emails reach their intended audience and achieve their marketing goals.
Mail-Tester — a free online service that allows you to test your emails for spam
SenderScore — identify the quality of your sender reputation and see how mailbox providers view your IP address.
Postmark — a tool to instantly check the spam score of your email messages.
In this collection of resources, you'll find a diverse range of tools and materials that are designed to help you gain a deeper understanding of your target audience. These resources will help you uncover key insights about your subscribers' preferences, behaviors, and interests, allowing you to tailor your email campaigns to better meet their needs.
Whether you're looking for tools to help you analyze your subscribers' engagement with your emails, or resources to help you conduct market research and surveys, you'll find a wealth of information and guidance in this collection. From demographic data and psychographic profiles to social media analytics and website metrics, these resources will provide you with valuable insights that will help you create more effective and targeted email campaigns.
So, whether you're a seasoned email marketer looking to refine your targeting strategy or a newcomer to the field looking to learn the ropes, these resources are an essential tool for anyone looking to improve their email marketing performance and boost their ROI.
Marketing Automation statistics overview — Get the latest numbers and data about marketing automation including email.
Mobile email statistics overview — a regularly updated collection of email statistics on mobile.
The Email Marketing Show Community on Facebook to get practical tips from professionals on building a value-driven email marketing strategy.
Marketing Benchmarks for 2022: By Campaign Monitor –– use this report to get valuable insights into how your emails should be performing relative to others in your industry.
Statista –– find statistics in over 20,000 sources. Everything from consumer survey results, and industry studies.
