The Importance of Email Marketing in a "Mobile-First World"

In today's world, mobile devices have become an integral part of our lives. We use them for communication, entertainment, and even shopping. As a result, businesses have had to adapt their marketing strategies to reach their customers where they are - on their mobile devices. Email marketing has long been a staple in the digital marketing world, but its importance has only increased with the rise of mobile. In fact, email is one of the most effective channels for reaching mobile users. In this article, we will explore the importance of email marketing in a mobile-first world and why businesses should prioritize this channel in their marketing strategies.

We put together a list of five studies that demonstrate the importance of mobile-first in email marketing:

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